Why Us

All parents want to raise children who will be productive, happy, successful adults.

We know that children who do well in school will be on track to continue to do well because literacy is the basic building block upon which future academic achievement is built. According to the National Institute for Literacy, “the years from birth through age 5 are a critical time for children’s learning and children who develop more literacy skills in the preschool years perform better in the primary grades”.

Today, most parents realize the importance of providing a literacy-rich environment to their preschoolers. Unfortunately, over the past few years, we have noticed a change in how often kids and parents are reading or engaging in literacy activities together due to a lack of time and the distraction and addiction of electronic devices. While some electronics can be educational, research has shown that more and more kids, some as young as two, spend more time on devices instead of going outside, interacting with others and playing games.

However, one thing that hasn’t changed is that children learn best through play especially when they are able to work with others. As the highly regarded child development expert, Joanne E. Oppenheim states in her book, Kids and Play, “Play is by its very nature educational. And it should be pleasurable. When the fun goes out of play, most often so does the learning (Ch.1, 1984).” When children play with their caregivers, they not only learn about the world around them, but they also strengthen the bond between them.

Although many parents try to limit the amount of screen time that their children have, it can be an uphill battle especially if there isn’t an alternative that will attract the same undivided attention of their children. We want to get back to the basics by motivating children to return to the good old-fashioned fun of playing games rather than spending that time on the screen. They will enjoy what they are doing and learn how to read and write.